It isn’t necessary to be expert to discern that brand name Davidoff had most luxury things. There are finest cigars, brilliant cigarettes and excellent pipe tobacco. Beautiful accessories that are embodiment of elegance and lavishness of best quality are also produced under Davidoff trademark.
Everything that is produced under brand Davidoff are worldly recognized as of premium quality. All tobacco products of this company brand are shadowed under same brilliance star.
Mentioning trade name “Davidoff” first that comes into mind is luxury. This is referred to Davidoff cigarettes too. They are beyond doubt from superior tobacco that was created for smoking persons that wish to taste beauty of life.
Blend of Davidoff cigarettes is of time-experienced quality that becomes a prominent international tobacco brand name of this famous firm.
Emotions that offer this cigarette brand are full of outstanding fragrance that is accompanied by delicate flavor. Taste of Davidoff smoking cigs you will never forget or compare.
It is very hard to render luxuriousness and elegance of Davidoff smoking tobacco using words from nowadays vocabulary. This cigarette brand will be undeviating placed on premier rank on tobacco markets from entire world forever.
The prototype of Davidoff tobacco brand is allied in elegant hard packs that are differentiated in colors and smoking taste. This premium tobacco is presented in variety of Davidoff Classic, Davidoff Lights and Davidoff Slim Lights.
These smoking cigarettes are different in color, but not in gorgeousness of quality.
2008-12-21
2008-09-01
Are you looking for discounted cheap cigarettes online? This is the right place to buy discounted cheap cigarettes!
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2008-08-15
Zino Davidoff: A Legend Turns 100
A very special event is coming up shortly: 11 March 2006 marks the 100th anniversary of the birth of Zino Davidoff - the founder of the now world-renowned brand that stands for cigar pleasure of the highest order.
Zino DavidoffOnce a refugee from the Ukraine, Zino Davidoff has grown to become a byword for pleasure and lifestyle.
He raised his conviction to a philosophy: "The Good Life" - that is the art of living and of experiencing the best moments in life with feeling and spirit. That is true lifestyle, that was - and still is - Davidoff.
Zino Davidoff, who was born on 11 March 1906 in the Ukrainian city of Kiev, was a man with a keen sense of the essential, who understood how to savour the moment. "Smoke less, but better and longer - make a cult of it, a philosophy!" was his credo. He made it his goal to enrich life through pleasure and never lost sight of this aim.
In 1930, he expanded the family tobacco shop in Geneva by adding the first special cellar for optimum storage of cigars. Then, in 1946, he created his famous "Chateau" line - cigars which he named after great Bordeaux wines.
1970 saw him join forces with his long-standing friend Dr. Ernst Schneider and the acquisition of the Geneva shop by the old-established family business Oettinger from Basel. With this began the development of Davidoff into a sought-after brand that met with success across the globe.
Then as now, Davidoff cigars have always been an art in their own right and satisfy the most discerning customers. The tobaccos used are sourced in the Dominican Republic, yet each series of Davidoff cigars has its own special composition and its own individual character.
The secret to the success of Davidoff products lies in the seamless intertwining of tradition, innovation and a sense of elegant functionality.
Where is Reemtsma Cigarettenfabriken
Cigarette maker Reemtsma Cigarettenfabriken has rolled its own cigarettes since 1910. The German company controls about 20% of its home market and is one of the largest tobacco companies in Europe. The company produces a variety of brands, including Davidoff, Peter Stuyvesant, R1, and West. It sells its cigarettes through affiliated operations in more than 130 countries around the globe. Health-related legal complications have as yet not touched the company, since the majority of its sales come from areas outside those litigious towards cigarette makers. The UK's Imperial Tobacco bought Reemtsma in 2002 and made it a subsidiary.
Reemtsma Cigarettenfabriken GmbH
Max-Born-Strasse 4
22761 Hamburg, Germany
Tel. +49-40-8220-0
Fax +49-40-8220-1645
Reemtsma Cigarettenfabriken GmbH
Max-Born-Strasse 4
22761 Hamburg, Germany
Tel. +49-40-8220-0
Fax +49-40-8220-1645
Davidoff Cigarettes Arrive in America
Commonwealth Brands Inc., an Imperial Tobacco Group company, is introducing Davidoff Cigarettes into the U.S. domestic market in May 2008, for the first time.
Davidoff Cigarettes is Imperial Tobacco's lead international strategic brand and a major luxury cigarette brand. It is already well established in more than 100 countries across the globe, with particular areas of strength including Greece, Taiwan and the Middle East.
"We are delighted to announce the launch of Davidoff Cigarettes into the United States domestic market," said Tim Jones, vice president of marketing for Bowling Green, Ky.-based Commonwealth Brands. "Davidoff is an exciting brand that we believe will appeal to premium-brand smokers across the country."
Davidoff was the first brand to introduce an octagon shaped pack, the company said. This design is not only aesthetically pleasing and recognizable, but helps to better protect the cigarettes inside, it added.
To lock in the flavor by retaining a higher level of moisture than most films allow, a premium film is heat-sealed around the pack using a special vacuum process. The foil inside the pack is specially coated to protect the cigarettes and the freshness of the tobacco.
Davidoff uses a blend of Burley, Virginia and Oriental tobacco. During the blending process, each type of tobacco transfers part of its aroma to the others, said the company.
The Davidoff blend used in the United States product has been carefully matched to meet the demands of U.S. smokers. Initially, four styles will be available: Davidoff Classic, Davidoff Lights, Davidoff Menthol and Davidoff Menthol Lights.
Imperial Tobacco manufactures, markets and sells a variety of cigarettes, tobaccos, rolling papers, filter tubes and cigars in more than 130 countries worldwide. Commonwealth Brands makes the USA Gold, Montclair, Malibu, Sonoma and Riviera cigarette brands. It also manufactures other tobacco products under the brand names Premier, McClintock, Bali-Shag, E-Z Wider, Joker, El Rey and Rizla.
Davidoff Cigarettes is Imperial Tobacco's lead international strategic brand and a major luxury cigarette brand. It is already well established in more than 100 countries across the globe, with particular areas of strength including Greece, Taiwan and the Middle East.
"We are delighted to announce the launch of Davidoff Cigarettes into the United States domestic market," said Tim Jones, vice president of marketing for Bowling Green, Ky.-based Commonwealth Brands. "Davidoff is an exciting brand that we believe will appeal to premium-brand smokers across the country."
Davidoff was the first brand to introduce an octagon shaped pack, the company said. This design is not only aesthetically pleasing and recognizable, but helps to better protect the cigarettes inside, it added.
To lock in the flavor by retaining a higher level of moisture than most films allow, a premium film is heat-sealed around the pack using a special vacuum process. The foil inside the pack is specially coated to protect the cigarettes and the freshness of the tobacco.
Davidoff uses a blend of Burley, Virginia and Oriental tobacco. During the blending process, each type of tobacco transfers part of its aroma to the others, said the company.
The Davidoff blend used in the United States product has been carefully matched to meet the demands of U.S. smokers. Initially, four styles will be available: Davidoff Classic, Davidoff Lights, Davidoff Menthol and Davidoff Menthol Lights.
Imperial Tobacco manufactures, markets and sells a variety of cigarettes, tobaccos, rolling papers, filter tubes and cigars in more than 130 countries worldwide. Commonwealth Brands makes the USA Gold, Montclair, Malibu, Sonoma and Riviera cigarette brands. It also manufactures other tobacco products under the brand names Premier, McClintock, Bali-Shag, E-Z Wider, Joker, El Rey and Rizla.
Manufacturer Davidoff hold dismissals in Russia and eight other countries around the world
Imperial Tobacco, manufacturer of Davidoff cigarettes and West, announced the forthcoming reduction of state employees at its 2440 people, 100 of whom will be dismissed from the company's unit in Russia. It is reported AFP. Most of the layoffs affect units of the French company, where 1060 people will lose work. In addition Imperial Tobacco plans to lay off 830 people in Spain, 260 - in Britain, 250 - and 100 in Germany - in Russia. Another 140 employees will lose work in offices Imperial Tobacco in Belgium, Italy, Slovakia and Ukraine. In doing so, tobacco companies will create 200 jobs in Poland.
Dismissals will be held as part of a plan to restructure business Imperial Tobacco, which resulted in the company by 2010 could save up to 300 million euros a year, the agency Thomson Financial. After that, annual savings Imperial Tobacco will increase to 400 million euros by 2012.
Imperial Tobacco began restructuring the business after the completion of the transaction to absorb the tobacco company Altadis. As a result of the merger was formed the second largest tobacco company in Europe after Philip Morris. The cost of the transaction amounted to 12.8 billion euros. Imperial Tobacco production capacity increased to 312 billion cigarettes a year.
Imperial Tobacco is the fourth-largest tobacco company in the world. It was founded in 1901 in Britain. Net profit company in 2007 amounted to 1.8 billion dollars.
Dismissals will be held as part of a plan to restructure business Imperial Tobacco, which resulted in the company by 2010 could save up to 300 million euros a year, the agency Thomson Financial. After that, annual savings Imperial Tobacco will increase to 400 million euros by 2012.
Imperial Tobacco began restructuring the business after the completion of the transaction to absorb the tobacco company Altadis. As a result of the merger was formed the second largest tobacco company in Europe after Philip Morris. The cost of the transaction amounted to 12.8 billion euros. Imperial Tobacco production capacity increased to 312 billion cigarettes a year.
Imperial Tobacco is the fourth-largest tobacco company in the world. It was founded in 1901 in Britain. Net profit company in 2007 amounted to 1.8 billion dollars.
2008-03-20
Davidoff Cigarettes
Zino Davidoff
Zino Davidoff has set up its first cigarette, famous Davidoff Magnum, only for connoisseurs of tobacco. The steadily keeping its basic principles "of a minimum level of quality", he then created the Premium Line - a set of compositions, which deservedly received worldwide as a symbol of clever work, excellent taste and elegance.
Davidoff Cigarettes - Classic
Classical mixture of selected varieties of the best provincial tobacco creates a perfect aroma.
Davidoff Cigarettes - Mild
Davidoff Mild Cigarettes have a pleasant taste and harmonious strong smell.
Not sold in Europe!
Davidoff Cigarettes - Lights
Specially selected from a mixture of American tobacco varieties with rich fragrance, which kuritsya easily and with pleasure.
Not sold in Europe!
Davidoff Cigarettes - Magnum
An unusual amount of cigarettes and possessing noble aroma of dark orange tobacco Virginia, collected on four continents, makes smoking cigarettes davidoff magnum classes, enriching our exceptional experience.
Davidoff Cigarettes - Classic
First mentolovye cigarettes with unsurpassed quality Davidoff. Soft (like wine), the pleasure of smoking and fresh mint taste of this distinguished American mixture.
Davidoff Cigarettes - the world's highest quality, delicate taste and prestige.
Davidoff Cigarettes - the world's highest quality, delicate taste and prestige.
Zino Davidoff, the creator of Davidoff Cigarettes, known worldwide as the philosopher is currently enjoying. A lot of things are his name, and all of them marked its stamp of individuality. In 1985, he developed the first exclusive Zino Davidoff Cigarettes, which made the revolution in the world of enjoying smoking.
Today, in addition to tobacco products and accessories under the brand name that goes parfyumeraya line koyak, coffee hours.
Davidoff Cigarettes wants will be young
Earlier in the year, the company Davidoff Cigarettes held a rebranding of its products. Moving brands can increase its share of the market, as well as raise the Davidoff Cigarettes brand popularity in other market segments.
In Russia, where the right to the brand were reserved for the tobacco corporation Imperial Tobacco, the new stack Davidoff Cigarettes already appear in mid-May 2005.
In mid-May, Davidoff Cigarettes will introduce a new packaging product line throughout the world. The new tutus disappear all unnecessary details, logo rises, so will visually tutu longer. As before, cigarettes will be made at the Imperial Tobacco factory in Volgograd. Restarting the brand positioning and affect only the appearance of products. Kuznetsova said that the old approach to the brand of cigarettes as a conservative audience favorites to be changed to the modern design. Age pomolodeet "audience" for 10 years (from 35-45 to 25-35 years), and the image of the lone smoker Davidoff Cigarettes and refined connoisseurs become a successful young and cosmopolitan. "So far remained niche brand Davidoff Cigarettes, the changes are aimed primarily at promoting the brand, expanding its audience.
Experts note that the new face of Davidoff Cigarettes could help revive the brand. Recently, an increasing number of smokers aged 35-45 years, or refuse to smoke or go on pipe tobacco and cigars, so it is prudent on the part of the company to change the positioning of cigarettes. Changing the target audience would not entail the loss of its status as an expensive brand mark. "If even 10 years ago, smoking premium cigarettes will be available only to people more mature age, but now it can afford and young people.
On the other hand departure from the traditional design of flowers in a tutu may have a negative impact on brand image: "On a shelf Davidoff Cigarettes stood out precisely its color solution, as a brand name visible only at close range. Obviously, the Davidoff Cigarettes wants to speak as a protest brand: young people will not be so easy to move on cigarettes that smoking older generation. These two factors can harm the brand: Brand risked losing its current audience, while not gaining a new one.
While the "old" Davidoff Cigarettes perceived as a standard in the tobacco industry, the only problem was that he was far from the consumer, being too elite brand. "Rebrending aimed at the reduction of the distance" - sure Korovkin. However, he doubted that the selected strategy will be successful. According Korovkina, much better for Imperial Tobacco would maintain the brand positioning. "It is important to simply wait for hours when would mark" played ".
In Russia, where the right to the brand were reserved for the tobacco corporation Imperial Tobacco, the new stack Davidoff Cigarettes already appear in mid-May 2005.
In mid-May, Davidoff Cigarettes will introduce a new packaging product line throughout the world. The new tutus disappear all unnecessary details, logo rises, so will visually tutu longer. As before, cigarettes will be made at the Imperial Tobacco factory in Volgograd. Restarting the brand positioning and affect only the appearance of products. Kuznetsova said that the old approach to the brand of cigarettes as a conservative audience favorites to be changed to the modern design. Age pomolodeet "audience" for 10 years (from 35-45 to 25-35 years), and the image of the lone smoker Davidoff Cigarettes and refined connoisseurs become a successful young and cosmopolitan. "So far remained niche brand Davidoff Cigarettes, the changes are aimed primarily at promoting the brand, expanding its audience.
Experts note that the new face of Davidoff Cigarettes could help revive the brand. Recently, an increasing number of smokers aged 35-45 years, or refuse to smoke or go on pipe tobacco and cigars, so it is prudent on the part of the company to change the positioning of cigarettes. Changing the target audience would not entail the loss of its status as an expensive brand mark. "If even 10 years ago, smoking premium cigarettes will be available only to people more mature age, but now it can afford and young people.
On the other hand departure from the traditional design of flowers in a tutu may have a negative impact on brand image: "On a shelf Davidoff Cigarettes stood out precisely its color solution, as a brand name visible only at close range. Obviously, the Davidoff Cigarettes wants to speak as a protest brand: young people will not be so easy to move on cigarettes that smoking older generation. These two factors can harm the brand: Brand risked losing its current audience, while not gaining a new one.
While the "old" Davidoff Cigarettes perceived as a standard in the tobacco industry, the only problem was that he was far from the consumer, being too elite brand. "Rebrending aimed at the reduction of the distance" - sure Korovkin. However, he doubted that the selected strategy will be successful. According Korovkina, much better for Imperial Tobacco would maintain the brand positioning. "It is important to simply wait for hours when would mark" played ".
Brand Davidoff Cigarettes changed owner
British tobacco company Imperial Tobacco Group announced the acquisition of the German multidisciplinary group Tchibo Holding for 540 million euros Davidoff Cigarettes brand. The second-largest producer in Europe tobacco products produced Davidoff Cigarettes in 2002 under the license agreement once the Imperial Tobacco gained from Tchibo Holding for $ 6, 4 billion German tobacco company Reemtsma.
This transaction relates only Davidoff Cigarettes brand. Rights to the production of other goods under this trademark (cigars, perfume and other) reserves the founder Oettinger Davidoff Cigarettes brand. According to Imperial Tobacco Group findirektora Bob Dyurbusa, acquisition of rights to the brand was needed to get better control over the trademark in the event of a withdrawal of a product or brand to new markets. The fourth-largest tobacco company in the world, provided the brand Davidoff Cigarettes, West, JPS, Peter Stuyvesant, R1, Drum, operates in the markets of over 130 countries.
According to the company's managing director Gareth Davis, Davidoff Cigarettes is a strategic premium brand company and an important factor in the growth of its business. According to the analysts' investment bank Lehman Brothers David and Richard Hayesa Strouda, such a move tobacco companies can be considered as preparation for a more "aggressive policy of expansion into new markets." Experts once again stressed the importance of well-known brands Davidoff Cigarettes, the image which will play no role in the latest conquest of new markets.
Davidoff Cigarettes considered to be one of the fastest growing brands company: under this brand cigarettes sold in 70 countries.
It is expected that the Davidoff Cigarettes sales should grow by 7, 7%, and make 14 billion cigarettes at the end of 2006. Last year was 13 billion cigarettes sold under this brand. Earlier this month, Davis stated intention company to expand its presence in the market of the United States. This is including that in Germany and Britain hardened taxes on tobacco products.
This transaction relates only Davidoff Cigarettes brand. Rights to the production of other goods under this trademark (cigars, perfume and other) reserves the founder Oettinger Davidoff Cigarettes brand. According to Imperial Tobacco Group findirektora Bob Dyurbusa, acquisition of rights to the brand was needed to get better control over the trademark in the event of a withdrawal of a product or brand to new markets. The fourth-largest tobacco company in the world, provided the brand Davidoff Cigarettes, West, JPS, Peter Stuyvesant, R1, Drum, operates in the markets of over 130 countries.
According to the company's managing director Gareth Davis, Davidoff Cigarettes is a strategic premium brand company and an important factor in the growth of its business. According to the analysts' investment bank Lehman Brothers David and Richard Hayesa Strouda, such a move tobacco companies can be considered as preparation for a more "aggressive policy of expansion into new markets." Experts once again stressed the importance of well-known brands Davidoff Cigarettes, the image which will play no role in the latest conquest of new markets.
Davidoff Cigarettes considered to be one of the fastest growing brands company: under this brand cigarettes sold in 70 countries.
It is expected that the Davidoff Cigarettes sales should grow by 7, 7%, and make 14 billion cigarettes at the end of 2006. Last year was 13 billion cigarettes sold under this brand. Earlier this month, Davis stated intention company to expand its presence in the market of the United States. This is including that in Germany and Britain hardened taxes on tobacco products.
The ability to enjoy a cigar - is the ability to live
On memories contemporaries, Zino Davidoff was a man with a wonderful sense of humour and developed the ability to find and create beautiful things. The artist, and people ponimavshy uvazhavshy them. He never lost purpose in life: his aim has always been to make life richer and richer at the expense of different things. He understood wing at the moment and enjoying created a philosophy of enjoying. Since the end of last century philosophy Zino Davidoff a widely recognized. People came from all over the world to talk with him and share his philosophy, to enjoy the best cigars. Zino Davidoff, was fond of saying: "Smoke in fewer, but better and longer - make this cult, even a philosophy!"
Zino Davidoff was born March 11, 1906 in Kiev, the Russian Empire. In 1911 because of the politically unstable situation his family emigrated. After a three-month family trip Davidoff decided to stay in Geneva and in the same year Zino father, Henry opened tobacco shop on the Boulevard philosophers. Among the first customers was Vladimir Ulyanov ...
Suffice sooner Henry Davidoff showed son how to mix tobacco for cigarettes and pipes, and when Zino finished school in 1924, he moved to South and Central America, where tobacco is actively engaged in the study of the case. He knew and loved tobacco in Argentina, Brazil and Cuba. He studied the art of cultivation, drying and fermentizatsii, has become a master of mixing varieties.
After returning to Switzerland in 1929 he opened a special cigar department in the store's father in Geneva. He built a special cigar basement - the first repository of this kind in Europe. His passionate dedication and hard work, combined with a deep and broad knowledge subjects helped him achieve fame and recognition that are taking place today. Worldwide.
"The ability to enjoy cigars - is a special culture, the ability to live (savoir-vivre)," - such as Zino Davidoff remarked. As currently "bon vivant" and the very successful businessman in 1946, he created the famous "Château Line", a line of cigars, named in honor of the famous wine "Grands Crûs" of Bordeaux.
In 1970, Zino Davidoff united with an old friend Shneyderom doctor Ernst, chairman (from 1960 ies) Oettinger Group Basel, a family business founded in 1875. Dr. Schneider shared business philosophy and the life of his friend, Zino and developed the concept of international marketing. Oettinger headquarters became a new business, expansion of the brand and began turning Davidoff Cigarettes.
In 1991, Zino Davidoff and Ernst Schneider submitted a new creature in the market: a new generation of Davidoff Cigarettes, which were experts in the Dominican Republic Dominican of the best varieties of tobacco.
Zino Davidoff died on January 14, 1994.
Zino Davidoff was born March 11, 1906 in Kiev, the Russian Empire. In 1911 because of the politically unstable situation his family emigrated. After a three-month family trip Davidoff decided to stay in Geneva and in the same year Zino father, Henry opened tobacco shop on the Boulevard philosophers. Among the first customers was Vladimir Ulyanov ...
Suffice sooner Henry Davidoff showed son how to mix tobacco for cigarettes and pipes, and when Zino finished school in 1924, he moved to South and Central America, where tobacco is actively engaged in the study of the case. He knew and loved tobacco in Argentina, Brazil and Cuba. He studied the art of cultivation, drying and fermentizatsii, has become a master of mixing varieties.
After returning to Switzerland in 1929 he opened a special cigar department in the store's father in Geneva. He built a special cigar basement - the first repository of this kind in Europe. His passionate dedication and hard work, combined with a deep and broad knowledge subjects helped him achieve fame and recognition that are taking place today. Worldwide.
"The ability to enjoy cigars - is a special culture, the ability to live (savoir-vivre)," - such as Zino Davidoff remarked. As currently "bon vivant" and the very successful businessman in 1946, he created the famous "Château Line", a line of cigars, named in honor of the famous wine "Grands Crûs" of Bordeaux.
In 1970, Zino Davidoff united with an old friend Shneyderom doctor Ernst, chairman (from 1960 ies) Oettinger Group Basel, a family business founded in 1875. Dr. Schneider shared business philosophy and the life of his friend, Zino and developed the concept of international marketing. Oettinger headquarters became a new business, expansion of the brand and began turning Davidoff Cigarettes.
In 1991, Zino Davidoff and Ernst Schneider submitted a new creature in the market: a new generation of Davidoff Cigarettes, which were experts in the Dominican Republic Dominican of the best varieties of tobacco.
Zino Davidoff died on January 14, 1994.
2008-03-19
Mister Rolls-Royce
In the world of fashion, not so many names that are associated with high quality and exquisite style. The names that have become classics, a legend. in 2006 marked 100 - birthday person who gave peace Davidoff Cigarettes brand. The name of this person Zino Davidoff (1906-1993). And not everyone knows that, despite the fact that throughout the world "motherland" brand Davidof deemed Switzerland, its founder was born in Kiev.
In 1906, in the family of Henry Kiev tabachnika Davydova born boy, whose named Zinoviem. As it turned out, this was a landmark in the history not only of a single family, but in the world sigarnom case. The success of Davidoff Cigarettes is unprecedented: over twenty years, former Calzaghe was able to make a product virtually undiscovered symbol of respectability and luxury - cigar "rolls-Royce."
Five years after the birth heir Davidoff Cigarettesmoved from Kiev to Switzerland and opened a tobacco shop there. He was subdued, and the Russian have a special touch. Apparently, so loved by Russian emigrants to assemble there. By the way, and it often looked Lenin.
Zinovy, by that time become Zino, diligently studied tobacco from his father's art, and after graduating from high school in 1924, went to travel to Argentina, Brazil, Cuba increase knowledge about the cultivation and production of tobacco. Returning to Europe in five years, Zino decisively and competently took on the paternal improvement store. To begin with a cigar in the store office. Zino then made a special cellar for storing humidor with cigars and termokontrolem - Humidor. After all, cigars, like good wine, should be stored in an environment where humidity, temperature and light are constant.
To meet the tastes of the most demanding clients, Zino found in America excellent cigars made by hand from the best varieties of tobacco, and then asked for the support of developing its own line of cigars Vinnomu home to the famous Grands Crus of Bordeaux. The consent has been received, and said the crucial role played in the warehouses Zino, sopernichavshie technical snap-on with its own warehouses Vinnogo home. Thus in 1946 came the first line of cigars "Davidoff Cigarettes", named after a famous French wines: Chateau Latour, Chateau Margaux, Chateau Lafite, Chateau Haut-Brion, Davidoff Chateau Mounton-Rotschild, Davidoff Dom Perignon.
Following the issuance of this series was first proposed name Davidoff Cigarettes outside Switzerland. The French newspaper wrote about the unusual threesome taste and elegance new series. But until you see the best cigars in the world was still far off.
In 1970, Zino Davidoff combined capital with its ancient friend and a great lover of cigars Shneyderom Ernst, who had taken up close and developed a marketing philosophy of the company Davidoff Cigarettes of Geneva. Philosophy Davidoff very nezamyslovata: "- in the life of each should receive satisfaction from the best." It is this philosophy, or rather, the fact that it was close not only the founder of the tobacco companies, but also Kilianu Hennessy, a member of the famous family Hennessy cognac, has led to the idea to create brandy, which would blend with the best cigars. By that time, Zino Davidoff has been about 30 years in the elite sale of cigars in his shop in Geneva, which has become so popular that experts and connoisseurs specially came to this Swiss city to buy cigars and talk with the owner.
Most likely, one of the visits to Geneva Kiliana Hennesy, and the idea to create a cognac, ideally accompanied with cigars. The case has been very tough: Zino Davidoff had his picture of pleasure. He was confident that brandy must be saturated and rich aroma with strong tone of vanilla and oak, or be as bright as bright a good cigar. This meant that cognac spirits for the new brandies will have to be created anew, and to achieve a more overt expression of wood tones will be used exclusively new barrels. Nevertheless, the charm of personality Zino impact on the alliance of two famous people and their successful completion of this difficult work. It is difficult to say how long it took to make the new beverage has become a reality. But it happened, and at first light appeared Davidoff Selection Classic, then v Davidoff Selection Extra. These two works only cognac v Hennessy Cognac houses sold under another brand.
Despite their "youth", cigars managed to earn the love of the most influential and famous people around the world. Their smoke Arnold Schwarzenegger and Whoopi Goldberg, Rockefeller Jr. and Loren Haton, Jack Nicholson and Linda Evangelista. And these people want to smoke only the best.
Schematically stages of the brand extension can be noted as follows:
1985 - Zino Davidoff complements its production toilet water Zino Davidoff, and in 1988 v-known and most successful fragrance Davidoff Cool Water.
1988 - presented to the public brandy Davidoff. "Thin, noble, rich" v such epithets were used when referring to him.
1989 - Davidoff is a new product - frame, as the connection quality and aesthetics, comfort and functionality.
1991 - appears excellent collection of leather bags Davidoff.
1996 - The first fragrance for women Davidoff Cool Water Woman.
1998 - Collection handles Davidoff.
1999 - new flavors: "The Good Life Men" and "Good Life Woman"
2004 - a new fragrance "Echo"
Currently, 44 are addressed Davidoff Cigarettes shop: in Amsterdam, Andorra, Bangkok, Berlin, Brussels, Buenos Aires, Geneva, Hong Kong, Istanbul, Copenhagen, Las Vegas, London, Mexico City, Montreal, Moscow, New York, Osaka, Oslo, Panama City, Paris, Beijing, Sao Paulo, Seoul, Singapore, Stockholm, Tokyo, Zurich.
From this legendary brand synonymous success in career, love, elegance, sophistication and finesse.
In 1906, in the family of Henry Kiev tabachnika Davydova born boy, whose named Zinoviem. As it turned out, this was a landmark in the history not only of a single family, but in the world sigarnom case. The success of Davidoff Cigarettes is unprecedented: over twenty years, former Calzaghe was able to make a product virtually undiscovered symbol of respectability and luxury - cigar "rolls-Royce."
Five years after the birth heir Davidoff Cigarettesmoved from Kiev to Switzerland and opened a tobacco shop there. He was subdued, and the Russian have a special touch. Apparently, so loved by Russian emigrants to assemble there. By the way, and it often looked Lenin.
Zinovy, by that time become Zino, diligently studied tobacco from his father's art, and after graduating from high school in 1924, went to travel to Argentina, Brazil, Cuba increase knowledge about the cultivation and production of tobacco. Returning to Europe in five years, Zino decisively and competently took on the paternal improvement store. To begin with a cigar in the store office. Zino then made a special cellar for storing humidor with cigars and termokontrolem - Humidor. After all, cigars, like good wine, should be stored in an environment where humidity, temperature and light are constant.
To meet the tastes of the most demanding clients, Zino found in America excellent cigars made by hand from the best varieties of tobacco, and then asked for the support of developing its own line of cigars Vinnomu home to the famous Grands Crus of Bordeaux. The consent has been received, and said the crucial role played in the warehouses Zino, sopernichavshie technical snap-on with its own warehouses Vinnogo home. Thus in 1946 came the first line of cigars "Davidoff Cigarettes", named after a famous French wines: Chateau Latour, Chateau Margaux, Chateau Lafite, Chateau Haut-Brion, Davidoff Chateau Mounton-Rotschild, Davidoff Dom Perignon.
Following the issuance of this series was first proposed name Davidoff Cigarettes outside Switzerland. The French newspaper wrote about the unusual threesome taste and elegance new series. But until you see the best cigars in the world was still far off.
In 1970, Zino Davidoff combined capital with its ancient friend and a great lover of cigars Shneyderom Ernst, who had taken up close and developed a marketing philosophy of the company Davidoff Cigarettes of Geneva. Philosophy Davidoff very nezamyslovata: "- in the life of each should receive satisfaction from the best." It is this philosophy, or rather, the fact that it was close not only the founder of the tobacco companies, but also Kilianu Hennessy, a member of the famous family Hennessy cognac, has led to the idea to create brandy, which would blend with the best cigars. By that time, Zino Davidoff has been about 30 years in the elite sale of cigars in his shop in Geneva, which has become so popular that experts and connoisseurs specially came to this Swiss city to buy cigars and talk with the owner.
Most likely, one of the visits to Geneva Kiliana Hennesy, and the idea to create a cognac, ideally accompanied with cigars. The case has been very tough: Zino Davidoff had his picture of pleasure. He was confident that brandy must be saturated and rich aroma with strong tone of vanilla and oak, or be as bright as bright a good cigar. This meant that cognac spirits for the new brandies will have to be created anew, and to achieve a more overt expression of wood tones will be used exclusively new barrels. Nevertheless, the charm of personality Zino impact on the alliance of two famous people and their successful completion of this difficult work. It is difficult to say how long it took to make the new beverage has become a reality. But it happened, and at first light appeared Davidoff Selection Classic, then v Davidoff Selection Extra. These two works only cognac v Hennessy Cognac houses sold under another brand.
Despite their "youth", cigars managed to earn the love of the most influential and famous people around the world. Their smoke Arnold Schwarzenegger and Whoopi Goldberg, Rockefeller Jr. and Loren Haton, Jack Nicholson and Linda Evangelista. And these people want to smoke only the best.
Schematically stages of the brand extension can be noted as follows:
1985 - Zino Davidoff complements its production toilet water Zino Davidoff, and in 1988 v-known and most successful fragrance Davidoff Cool Water.
1988 - presented to the public brandy Davidoff. "Thin, noble, rich" v such epithets were used when referring to him.
1989 - Davidoff is a new product - frame, as the connection quality and aesthetics, comfort and functionality.
1991 - appears excellent collection of leather bags Davidoff.
1996 - The first fragrance for women Davidoff Cool Water Woman.
1998 - Collection handles Davidoff.
1999 - new flavors: "The Good Life Men" and "Good Life Woman"
2004 - a new fragrance "Echo"
Currently, 44 are addressed Davidoff Cigarettes shop: in Amsterdam, Andorra, Bangkok, Berlin, Brussels, Buenos Aires, Geneva, Hong Kong, Istanbul, Copenhagen, Las Vegas, London, Mexico City, Montreal, Moscow, New York, Osaka, Oslo, Panama City, Paris, Beijing, Sao Paulo, Seoul, Singapore, Stockholm, Tokyo, Zurich.
From this legendary brand synonymous success in career, love, elegance, sophistication and finesse.
Davidoff Cigarettes - Mister Perfection. Incredible success story
March 11, 1906 Podol, in the family of Henry Kiev tabachnika Davydova born boy, who called Zinoviem. As it turned out later, it became the turning point not only in the history of a single family, but in the world sigarnom case.
"To enjoy, it is necessary to love, to love, to be understood, to understand, it is necessary to know, to know, should first look into the details" - reads one of the principles mark "Davidoff Cigarettes" declared by its founder Zino Davidoff. This principle, he checked on personal experience when, in 18 years, left "to understand the details of" Tobacco Art in Argentina.
When born Zinovy, Henry decided that his son would become a famous musician. "Enough of our genus traders" - then decided ambitious father. Therefore, the smallest since childhood Zinovy Davydova hammered aesthetic taste, love of music and understanding of beauty. Smash the hapless child in the blood and broken fingers for Bow bow, trying to learn from its child plohonkoy violin at least a couple of sounds palatable.
In 1911 the family, wary of Jewish pogroms and revolution, moved from Kiev to Switzerland. At that time, the family name was changed to Davidoff Cigarettes. In Geneva, the father Zino opened for a couple of months, tobacco shops, and another son is a teacher of music. During the break between lessons Zino assisted his father behind the counter, but felt the increasing need to learn. Screwy dad, but not endorsed timid attempts Milestone son about studying in the university. "Life" will teach everything - that was the credo of the life of Henry Davidoff. Therefore, young Zinovy went to Argentina - it has been the only country to issue a visa risknuvshey immigrant from a non-existent state - Russian Empire.
Two months on the steamboat in the Atlantic have not gone to foreign wasted 3 - pokachivayas on the bottom, the cheapest, deck, he learned to dance brilliantly Charleston and care for the girls. He was born dancer - even in the 75 Charleston Mr. Davidoff served impeccably. What can not be said about foreign languages: to the end of life, he was never able to get rid of the sharp Slavic accent.
Argentina has been much prozaichnee than it seemed distant from Europe. Zino initially found a job waiter in a cafe, where it expelled as a young man smash crystal wine glasses hardly nothing more than time for laundry. Eventually Zino returned to what had fled - found a job at the tobacco factory. Davidoff Cigarettesceased to resist fate, and the case quickly went off. Within a few years, he went all the way from the boy in the dogsbody to major purchaser of tobacco factories. To fully explore the production of cigars, Zino several years traveled to North and Central America - home of tobacco, as well as a considerable amount of time spent in Cuba, thoroughly exploring the technology "Puro". It was there that his great love was born to gavanskim cigars. Zino became think own shop in Europe.
One morning in 1929 on the eve of the tobacco shops in the centre of Henry Davidoff of Geneva has brown young man, dressed in unusual for a European eye white satin suit and the Cuban summer sandals. The buyer tried smoke and valyazhno owner said that the "Russian samokrutki" went out of fashion long ago - self-respecting people smoking Cuban cigars. After several seconds angry prepiratelstv Henry learned nahale stayed in his son. During the years of travel in South America and featured it changed so that the father did not even learn it.
According to Russian accept, "bludnomu son" predicted wealth. Davidoff senior was happy that Zino inherited susceptibility to the tobacco business, but take it in no hurry to share: "I will not give you cause has been established. Everything you need to start from scratch. Then Henry could not even suggest that after 10 years, razorivshis, gladly accepts the invitation son come to him in a simple place to shop seller.
At Zino money lender bought a small shop on the street and Ruderiv already two years later bought it, paying double the original cost. Anxious relevant to its case appeared in all: in his shop Davidoff Cigarettes built Europe's first indoor basement that fulfills all the requirements of storage Havana cigars. Ambitious young man decided to bring his work to perfection: shop worked 365 days a year from 8 am to 7 pm, regular customers were served around the clock, and the landowner unmistakably remember each customer preferences, even if he went to the store only once a few years ago. A case in which the owner off with a bed of four nights of customer phone calls, which prispichilo buy a cherry tree in front of the tube radius of duty.
At the same time, Zino could stand without any ceremonies from a store stamp, requesting advice grade tobacco. "If you are not smoking, and nothing to start," - said Mr. Davidoff in such cases. The very same Zino believed smoking vykurival innocent and not less than five or six cigars a day. "Smoke in fewer, but better and longer - make this cult, even a philosophy!"
In 40 - Geneva's shop turnover increased from the pre-war time, five times - "there would be no happiness, yes misfortune helped." After France was occupied by German troops, a national organization of the tobacco business Zino Davidoff asked to take on the French possession of tobacco - a modest little shop owner recommended that the Cuban tobacco tycoons in factories where he procured raw materials. In a few months Zino shop was the only place in Europe where you can search for the highest quality products.
But pochivanie complacent contradict the principles of Davidoff Cigarettes. Once, after the war, dining in a restaurant, Zino looked at the map and wines noted with displeasure that even with the best of their stable earnings French wines he could not afford. Negative emotions were more than positive consequences: the next day Davidoff Cigarettessent to warehouse famous French wines Grand Crus de Bordeaux a box of cigars and "modest" request to use the title of the most expensive French wines, as the names of cigars. Manufacturers wines were so osharasheny such a proposal, which gave permission, not taking nothing for the use of the trademark.
Soon, in 1946 - m, appeared under the names of cigars, which for wealthy connoisseurs of beauty did not need clarification - Chateau Latour, Chateau Margaux, Chateau Mouton-Rotschild, and others. Progress was so financially successful that the same order wine in restaurants for Mr. Davidoff Cigarettes was not a problem. Around the same time, in 1948, there were Davidoff Cigarettes cigarettes, a mixture of tobacco for which thought through the master himself, and referred to them because of their name, showing the buyers that the name was responsible for quality. Each unit packet of cigarettes these famous original autograph Zino.
In 50 - e Ruderiv shop on the street has become one of the attractions of Geneva: here can be found in any existing tobacco product market - of course, the highest quality. You could buy and hyumidor - with a box of cigars humidor, invented and patented the very Zino.
Trading firm "Davidoff Cigarettes" has been known mainly among true connoisseurs, but not to the general public. Davidoff Cigarettes worked on the principle: "If you want to get something done, it was good - make it myself." But in 1970, he sold the shop Ernst Schneider, ancient friend and the chargé d'affaires Davidoff Cigarettes, who married, as a dowry he had received Oettinger family business - one of the most important Swiss tobacco companies - and great condition. "If we join tvoju impeccable reputation and your name with my Capital, one obtains a good result. A more precise - excellent brand" - the word for friend Zino sounded convincing. As a result of the transaction Dr. Schneider received a controlling stake, but remained co-owner of the company Zino. He regretted that he was unable to maintain the character of a family business, but it was another reason: his only daughter Sofia suffered severe allergic to tobacco.
By increasing business, Schneider and Davidoff Cigarettes still continue to rely on manual production - to sell "expensive" dreams and illusions, to invest part of the soul of the product. What Davidoff Cigarettes evaluate its creative soul deeply, only confirms an old truth: every product is exactly as long as it paid. Calculation has been loyal to old friends - thanks Shnayderu Zino become a successful trader in the world tobacco magnate. Soon, in addition to the core products - cigars - there were cigarettes, pipe tobacco, cigars and accessories for the tube. Mark Davidoff has become a symbol of elegance, luxury and impeccable taste.
However, becoming a millionaire, Zino did not want to change old habits: his family continued to live in a fairly modest five-apartment, and his wife Martha was still very prepared his favorite Ukrainian borsch and vareniki.
The owner of a small tobacco shops Henry Davydov was clearly stunned if it learned that the company, which is the name of his son, now owned by 26 companies and 39 brand shops all over the world (in addition to 1400 hotels and restaurants that have received a formal right to sell products company). In addition to the famous tobacco products since 1985, also produces vodka and brandies Davidoff Cigarettes, eyeglasses, watches, leather accessories, shirts and spirits - and Davidoff Cigarettes Cool Water Davidoff Cigarettes Relax. The turnover of the company for 1996 was 700 million Swiss francs.
When the maestro once asked how he tabakovedu, and still managed to become a winemaker, Zino replied: "And as I became parfyumerom, watchmaker, galantereyschikom? Like all committed." This principle is also reflected in the selection of cultural projects, which supports Davidoff Cigarettes. In 1988, six years before the death of Zino, was established prize for young performers of classical music.
The logical extension was the "Friendship Tour Davidoff Cigarettes" internationalised orchestra "Philharmonic Nations administered by Justus Frantz, which now play six Ukrainian musicians. Seller "good life" Zino Davidoff was convinced that "enjoy - it is the taste, talent and the pursuit of impeccable quality."
"To enjoy, it is necessary to love, to love, to be understood, to understand, it is necessary to know, to know, should first look into the details" - reads one of the principles mark "Davidoff Cigarettes" declared by its founder Zino Davidoff. This principle, he checked on personal experience when, in 18 years, left "to understand the details of" Tobacco Art in Argentina.
When born Zinovy, Henry decided that his son would become a famous musician. "Enough of our genus traders" - then decided ambitious father. Therefore, the smallest since childhood Zinovy Davydova hammered aesthetic taste, love of music and understanding of beauty. Smash the hapless child in the blood and broken fingers for Bow bow, trying to learn from its child plohonkoy violin at least a couple of sounds palatable.
In 1911 the family, wary of Jewish pogroms and revolution, moved from Kiev to Switzerland. At that time, the family name was changed to Davidoff Cigarettes. In Geneva, the father Zino opened for a couple of months, tobacco shops, and another son is a teacher of music. During the break between lessons Zino assisted his father behind the counter, but felt the increasing need to learn. Screwy dad, but not endorsed timid attempts Milestone son about studying in the university. "Life" will teach everything - that was the credo of the life of Henry Davidoff. Therefore, young Zinovy went to Argentina - it has been the only country to issue a visa risknuvshey immigrant from a non-existent state - Russian Empire.
Two months on the steamboat in the Atlantic have not gone to foreign wasted 3 - pokachivayas on the bottom, the cheapest, deck, he learned to dance brilliantly Charleston and care for the girls. He was born dancer - even in the 75 Charleston Mr. Davidoff served impeccably. What can not be said about foreign languages: to the end of life, he was never able to get rid of the sharp Slavic accent.
Argentina has been much prozaichnee than it seemed distant from Europe. Zino initially found a job waiter in a cafe, where it expelled as a young man smash crystal wine glasses hardly nothing more than time for laundry. Eventually Zino returned to what had fled - found a job at the tobacco factory. Davidoff Cigarettesceased to resist fate, and the case quickly went off. Within a few years, he went all the way from the boy in the dogsbody to major purchaser of tobacco factories. To fully explore the production of cigars, Zino several years traveled to North and Central America - home of tobacco, as well as a considerable amount of time spent in Cuba, thoroughly exploring the technology "Puro". It was there that his great love was born to gavanskim cigars. Zino became think own shop in Europe.
One morning in 1929 on the eve of the tobacco shops in the centre of Henry Davidoff of Geneva has brown young man, dressed in unusual for a European eye white satin suit and the Cuban summer sandals. The buyer tried smoke and valyazhno owner said that the "Russian samokrutki" went out of fashion long ago - self-respecting people smoking Cuban cigars. After several seconds angry prepiratelstv Henry learned nahale stayed in his son. During the years of travel in South America and featured it changed so that the father did not even learn it.
According to Russian accept, "bludnomu son" predicted wealth. Davidoff senior was happy that Zino inherited susceptibility to the tobacco business, but take it in no hurry to share: "I will not give you cause has been established. Everything you need to start from scratch. Then Henry could not even suggest that after 10 years, razorivshis, gladly accepts the invitation son come to him in a simple place to shop seller.
At Zino money lender bought a small shop on the street and Ruderiv already two years later bought it, paying double the original cost. Anxious relevant to its case appeared in all: in his shop Davidoff Cigarettes built Europe's first indoor basement that fulfills all the requirements of storage Havana cigars. Ambitious young man decided to bring his work to perfection: shop worked 365 days a year from 8 am to 7 pm, regular customers were served around the clock, and the landowner unmistakably remember each customer preferences, even if he went to the store only once a few years ago. A case in which the owner off with a bed of four nights of customer phone calls, which prispichilo buy a cherry tree in front of the tube radius of duty.
At the same time, Zino could stand without any ceremonies from a store stamp, requesting advice grade tobacco. "If you are not smoking, and nothing to start," - said Mr. Davidoff in such cases. The very same Zino believed smoking vykurival innocent and not less than five or six cigars a day. "Smoke in fewer, but better and longer - make this cult, even a philosophy!"
In 40 - Geneva's shop turnover increased from the pre-war time, five times - "there would be no happiness, yes misfortune helped." After France was occupied by German troops, a national organization of the tobacco business Zino Davidoff asked to take on the French possession of tobacco - a modest little shop owner recommended that the Cuban tobacco tycoons in factories where he procured raw materials. In a few months Zino shop was the only place in Europe where you can search for the highest quality products.
But pochivanie complacent contradict the principles of Davidoff Cigarettes. Once, after the war, dining in a restaurant, Zino looked at the map and wines noted with displeasure that even with the best of their stable earnings French wines he could not afford. Negative emotions were more than positive consequences: the next day Davidoff Cigarettessent to warehouse famous French wines Grand Crus de Bordeaux a box of cigars and "modest" request to use the title of the most expensive French wines, as the names of cigars. Manufacturers wines were so osharasheny such a proposal, which gave permission, not taking nothing for the use of the trademark.
Soon, in 1946 - m, appeared under the names of cigars, which for wealthy connoisseurs of beauty did not need clarification - Chateau Latour, Chateau Margaux, Chateau Mouton-Rotschild, and others. Progress was so financially successful that the same order wine in restaurants for Mr. Davidoff Cigarettes was not a problem. Around the same time, in 1948, there were Davidoff Cigarettes cigarettes, a mixture of tobacco for which thought through the master himself, and referred to them because of their name, showing the buyers that the name was responsible for quality. Each unit packet of cigarettes these famous original autograph Zino.
In 50 - e Ruderiv shop on the street has become one of the attractions of Geneva: here can be found in any existing tobacco product market - of course, the highest quality. You could buy and hyumidor - with a box of cigars humidor, invented and patented the very Zino.
Trading firm "Davidoff Cigarettes" has been known mainly among true connoisseurs, but not to the general public. Davidoff Cigarettes worked on the principle: "If you want to get something done, it was good - make it myself." But in 1970, he sold the shop Ernst Schneider, ancient friend and the chargé d'affaires Davidoff Cigarettes, who married, as a dowry he had received Oettinger family business - one of the most important Swiss tobacco companies - and great condition. "If we join tvoju impeccable reputation and your name with my Capital, one obtains a good result. A more precise - excellent brand" - the word for friend Zino sounded convincing. As a result of the transaction Dr. Schneider received a controlling stake, but remained co-owner of the company Zino. He regretted that he was unable to maintain the character of a family business, but it was another reason: his only daughter Sofia suffered severe allergic to tobacco.
By increasing business, Schneider and Davidoff Cigarettes still continue to rely on manual production - to sell "expensive" dreams and illusions, to invest part of the soul of the product. What Davidoff Cigarettes evaluate its creative soul deeply, only confirms an old truth: every product is exactly as long as it paid. Calculation has been loyal to old friends - thanks Shnayderu Zino become a successful trader in the world tobacco magnate. Soon, in addition to the core products - cigars - there were cigarettes, pipe tobacco, cigars and accessories for the tube. Mark Davidoff has become a symbol of elegance, luxury and impeccable taste.
However, becoming a millionaire, Zino did not want to change old habits: his family continued to live in a fairly modest five-apartment, and his wife Martha was still very prepared his favorite Ukrainian borsch and vareniki.
The owner of a small tobacco shops Henry Davydov was clearly stunned if it learned that the company, which is the name of his son, now owned by 26 companies and 39 brand shops all over the world (in addition to 1400 hotels and restaurants that have received a formal right to sell products company). In addition to the famous tobacco products since 1985, also produces vodka and brandies Davidoff Cigarettes, eyeglasses, watches, leather accessories, shirts and spirits - and Davidoff Cigarettes Cool Water Davidoff Cigarettes Relax. The turnover of the company for 1996 was 700 million Swiss francs.
When the maestro once asked how he tabakovedu, and still managed to become a winemaker, Zino replied: "And as I became parfyumerom, watchmaker, galantereyschikom? Like all committed." This principle is also reflected in the selection of cultural projects, which supports Davidoff Cigarettes. In 1988, six years before the death of Zino, was established prize for young performers of classical music.
The logical extension was the "Friendship Tour Davidoff Cigarettes" internationalised orchestra "Philharmonic Nations administered by Justus Frantz, which now play six Ukrainian musicians. Seller "good life" Zino Davidoff was convinced that "enjoy - it is the taste, talent and the pursuit of impeccable quality."
2008-03-12
China's middle class becomes growing force
SHANGHAI (AFP) — Shanghai resident Lu Guanfeng answers the door at his mid-sized, luxuriously furnished apartment wearing slippers and a button pin that reads "No Maglevs!"
The lapel pin is one of the many tools Lu has used to help organise a citizens' campaign that has at least temporarily derailed a government plan to extend a magnetic levitation train in China's financial centre.
Although well past noon, Lu, 43, has been awake just a couple of hours thanks to an online skin-care business that requires only a few hours of attention a day to earn him enough money to pay his mortgage and bills.
Lu's routine may not be typical of most residents of this quiet southwest Shanghai suburb, but his status as a home-owner is -- the pin also indicative of China's emerging middle class keen and savvy enough to protect its interests.
"I think we needed to protect our legal rights in a rational way," Lu, the self-proclaimed organiser of the campaign, told AFP as he chain-smoked Davidoff brand cigarettes and sipped Coca-Cola.
Like other residents at Green World apartments, Lu is content with his home, so when residents got wind of a government plan to extend the high-tech train through their neighbourhood, they took action.
Their campaign, conducted mainly online and with carefully low-key demonstrations, was centred on fears about the potential for radiation poisoning as the Maglev train would shoot past homes at speeds of up to 430 kilometres (266 miles) per hour.
While the health concerns are in theory legitimate, what residents really worried about was that the 4.3-billion-dollar addition running to the city of Hangzhou would sharply devalue their new homes.
"I put all my savings, all of my life, and if the Maglev were to pass through here, this would be worth nothing," said Zhu Xiulan, a retiree at nearby Pingyan Green Gardens.
Their campaign was so effective that city mayor Han Zheng announced in Beijing last week that the project, which was supposed to begin construction this year, had been shelved.
It was a rare victory for Chinese citizens whose grievances usually fall on officials' deaf ears, with projects typically rammed through with the support of a police force that all too often puts down any form of dissent with an iron fist.
Demonstrations in China typically involve discontented blue-collar workers and farmers who gather and mill outside government buildings in vain hopes an official will emerge to listen to their complaints.
Often, they end with the arrests of protesters and at times with bloodshed and death.
The Maglev protest, however, was no ordinary campaign. Educated and media savvy residents used a multi-pronged strategy to get their message out.
They hung huge banners from their homes, held weekly strategic meetings and drew the attention of the press, eventually forcing the government to listen when thousands marched on one of the metropolis' busiest streets in January.
A similar case occurred last year when residents of the southeastern city of Xiamen forced officials to reconsider a plan for a petrochemical plant following sustained protests from citizens who labelled it an "atomic bomb".
Work on the billion-dollar project in the port was halted, with city mayor Liu Cigui saying in Beijing last week that the project would likely be moved elsewhere, according to China's official Xinhua news agency.
In another high-profile case, the owners of a restaurant and home in the southwest city of Chongqing won national admiration last April for their defiance to give in to a government-backed real estate project.
While no one believes that China is on the verge of a middle-class inspired democratic revolution, the protests in Shanghai and elsewhere do reflect a greater willingness by those more empowered citizens to speak out.
"It reflects the issues of the middle class, not cars and money, but... the quality of life and health," said Joseph Cheng, a political observer at the City University of Hong Kong.
"But there is no intention to confront the authorities," said Cheng. "You don't want to get into trouble."
Conversely, Cheng said authorities were slowly realising that using force to deal with mass protests reflecting public grievances was counterproductive.
"This is a real trend," Cheng said.
2008-03-03
Davidoff "Cool Water for women"
Davidoff "Cool Water for women" perfume, one of many Davidoff's products
Davidoff History
Zino Davidoff
Zino Davidoff was born on March 11, 1906 in Kiev in what is now Ukraine, then a part of Czarist Russia. He was the eldest of four children born to Jewish tobacco merchant, Henri Davidoff. Even in his own autobiographical writings, the facts on Zino's youth are a bit hazy, as he was quite young during this time and could only piece together the some stories of his youth. His parents were either cigar merchants or cigarette manufacturers in Kiev. Fleeing the political turmoil and anti-Semitism prevalent in Russia, his parents left some of their family behind and emigrated to Geneva, Switzerland in 1911 for a better life and opened their own tobacconist shop in 1912. Finishing school in 1924, he went to Latin America to learn about the tobacco trade, spending time in such places as Argentina, Brazil, and finally Cuba where he spent two years working on a plantation and first encountered Cuban cigars.
Returning to Switzerland around 1930, he took over his parents' shop. What had originally been a modest tobacco shop grew into a rich business during and after World War II. Neutral Switzerland was spared much of the havoc wreaked elsewhere in Europe and became a haven for wealthy tobacco customers. Zino was particularly successful in marketing the Hoyo de Monterrey Châteaux Series of Cuban cigars created for Zurich cigar distributor A Dürr Co. in the 1940s and named after great Bordeaux wines. Around this time, Zino is also credited by many as having invented the first desktop cigar humidor, in order to preserve cigars at the same conditions of humidity and temperature under which they were rolled in Havana. Davidoff also had success writing several books on cigar smoking and Cuban cigar brands.
In 1970, Zino sold his small but highly successful tobacco shop in Geneva to the Max Oettinger Group. Zino stayed on as Davidoff’s ambassador until his death in 1994 at the age of 87. He was survived by his wife and daughter, who remained in Switzerland and by his siblings that had since moved to other parts of the world, mainly North America. Till his last moments, Zino an avid family man, sought out to find his lost family history back in what had been the Communist U.S.S.R. Unfortunately, many historical documents had been lost and so had his search. Not much information exists on their whereabouts, but through saved notes by Zino, it has been speculated that many had defected to North America in the early to mid 70's, some under new identities and family names.
Cuban Davidoff cigars
In 1967, Davidoff was approached by Cubatabaco, Cuba's state tobacco monopoly after the Revolution, about creating a personal brand of cigars for his stores. The cigars were rolled in the newly-established El Laguito factory in Havana, which had been established to roll Cuban President Fidel Castro's own private cigars, Cohíba. In 1969, the first productions of Davidoff cigars were released, which included the No. 1, the No. 2, and Ambassadrice (which all shared the same sizes as the early Cohiba line) and the Châteaux Series (now no longer under the Hoyo de Monterrey label, but exclusively made for the Davidoff marque).
In the 1970s, the Mille Series, a milder blend than the rest of the line, and the Dom Pérignon, named for the famous champagne, were released on the market. In 1986, a special limited release of 80 Aniversarios cigars were made to celebrate Zino's 80th birthday.
In 1982, the Château Yquem cigar produced by Davidoff was discontinued after the owner of Château d'Yquem wine protested their unauthorized use of the trade name. The Château Mouton Rothschild came out shortly after, though with a different blend and slightly different size than its predecessor.
The Cuban Davidoff Line
Apparently after numerous disputes over quality and ownership rights over the brand, Zino Davidoff and Cubatabaco decided to end their relationship. Leading up to this, Zino had publicly burned over one-hundred thousand of his cigars that he had deemed unfit to sell and of low quality in August of 1989. The Cuban Davidoff line was official discontinued in 1991 and an agreement was signed that no more Cuban Davidoff was sold in Davidoff shop worldwide, a Dominican-made Davidoff cigar having already hit the market in November of 1990, where production of the same sizes formerly made in Cuba continues to this day.
Former managers at El Laguito have claimed that the Davidoff blend was very similar to Cohíba, except with a lighter wrapper leaf. The bands used on Davidoff cigars themselves are of the same format as personalized diplomatic cigar bands had been in previous years. Adriano Martínez, a former executive of Habanos SA, confirmed in Min Ron Nee's Illustrated Encyclopaedia of Post-Revolution Havana Cigars that the Cohíba Línea 1492 was made to fill in the gap left by the discontinuation of Davidoff.
The huge success of the Davidoff brand is considered to have been instrumental in making Dominican premium cigars the number-one bestsellers worldwide.
Zino Davidoff passed away on January 14, 1994 at the age of 87. He was survived by his wife, a daughter and his three siblings. Not much information exists on their whereabouts, but through saved notes by Zino, it has been speculated that many had defected to North America in the early to mid 70's, some under new identities and family names.
Davidoff Products Today
In August 2006, Imperial Tobacco acquired the worldwide Davidoff Cigarettes trademark from its owners, Tchibo Holding AG for £368 million. Imperial Tobacco Group had been the licensee of the worldwide Davidoff Cigarettes trademark since its acquisition of Reemtsma in 2002.
The cigarette range includes the Magnum, Supreme, Classic, Mild, Lights, Magnum Lights, Slims, Ultra lights, Menthol and Gold. Rothmans, Benson & Hedges of Canada began importing Davidoff cigarettes for sale in the Canadian market in April 2007.
The Oettinger Davidoff Group owns the worldwide Davidoff trademark for tobacco products other than cigarettes. Davidoff cigars continue to be produced in the Dominican Republic, under the direction of cigar blender Heinrich "Henke" Kelner. Since moving, Davidoff has added an Aniversario series, a Millennium series, and a Special series of figurados to its lineup. Davidoff also produces a line of cigars known as "Zino" and a line of cigarillos.
Beyond tobacco products, Davidoff has expanded to include under its brand such items as pipes, humidors, watches, neckties, wallets, briefcases, pens, cognac, coffee and cologne.
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Davidoff is a popular German brand of high-end tobacco products (mainly cigars and cigarettes), produced by Imperial Tobacco following its purchase of Reemtsma Zigarettenfabriken.
The tobacco products are produced under licence of Davifoff & Cie, founded by Zino Davidoff and based in Geneve, Switzerland. The company also produces a line of high-end perfume, coffee, and fashion accessories.
In some countries, several varieties of vodka are also produced or sold under the brand. The cigarette line includes the standard "classic", "mild", "Lights Gold", "ultra lights" and "menthol" flavours, as well as the more expensive rich "Magnum" flavour. Due to legal issues, the sale of Davidoff Cigarettes is prohibited in the United States, however they can still be ordered from discount cigarette merchants on the Internet.
Davidoff cigars can however be found in most smoke shops throughout the globe, including the United States.
Davidoff continues to be our international flagship brand. Volumes grew by an average of 15 percent across all our regions in 2004, demonstrating Davidoff's international appeal.
Davidoff Magnum Cigarettes
Davidoff Magnum Cigarettes Davidoff Cigarettes were born to be elite among the cigarettes. No other brand in the world is able to match Davidoff cigarettes' prestige, superior taste and stylishness. The first Davidoff Cigarettes, the famous Davidoff Magnum, was created by Zino Davidoff exclusively for true tobacco connoisseurs. Buy Davidoff Cigarettes at our on-line store at discount price.
Knock it off, Davidoff
Little attention seems to have been paid in any of the writing on the subject of semi-subliminal advertising in non English speaking countries. This is presumably either on the assumption that it is largely an American phenomenon or that writers on the subject have no interest in languages other than English. The use of semi-subliminal ads has now spread considerably further than the US As these pages demonstrate it is relatively common in the UK In addition, whilst the author was on overseas holidays in 1998 and 1999 it became obvious that this type of manipulative advertising was also relatively common in some European countries. It was relatively easy to pick up examples in the current editions of popular magazines. On the basis that examples could be found in current magazines, it seems reasonable to assume that earlier examples also existed. Here are two Davidoff Cigarettes ads from German magazines. Each ad has artistically modified the smoke plume from the cigarette to show the figure of a woman. Additionally, if one views the close-up of the male smokers face from the ad on the left, one can notice curved shapes that could be perceived as the letter S just to the left of his nose. And, underneath his nose are many X shapes. To the left of the X's is an E. Even in countries where English is not the primary language the word sex is commonly understood by educated members of the public if not actually in common usage. And the caption is, as one can note, in English, indicating that this product is for a sophisticated audience. None of the 'letters' are particularly clear and you may wish to click on the rollover to view a larger version of the extract.
Davidoff Cigarettes Ads
Davidoff Cigarettes fall into the segment of premium tobacco brands. These cigarettes are produced by Reemtsma Cigarettenfabriken GmbH which has been recently purchased by the UK-based Imperial Tobacco company. Now Davidoff has become this company’s leading brand and is sold in many countries worldwide. Davidoff tobacco products (except the cigarettes, the brand also produces cigars) are manufactured under the license granted by Davidoff & Cie. This company is based in Switzerland and was founded by Zino Davidoff. Only high-quality tobacco blends are used to manufacture Davidoff Cigarettes. The following words were once said by Zino Davidoff: "I always wanted to create a cigarette that would make smoking the pleasure it should be". Since that, Davidoff brand has always adhered to the basic and original principle - ultimate quality is above all. The first cigarette created by Zino Davidoff was the world famous Davidoff Magnum. These cigarettes with strong and aromatic flavor were created for tobacco connoisseurs exclusively. The wide line of tobacco products from Davidoff are offered all over the world. In 1985 a fierce battle began over the copyright of the brand in the USA. This and other legal difficulties made Davidoff stop selling cigarettes in this country. However, those American smokers who still prefer the unique aroma of Davidoff can purchase the brand's products in various online shops.
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