Davidoff Cigarettes

"I always wanted to create a cigarette that makes the process of smoking is so pleasant as possible.:"
Zino Davidoff

Zino Davidoff has set up its first cigarette, famous Davidoff Magnum, only for connoisseurs of tobacco. The steadily keeping its basic principles "of a minimum level of quality", he then created the Premium Line - a set of compositions, which deservedly received worldwide as a symbol of clever work, excellent taste and elegance.

Davidoff Cigarettes - Classic
Classical mixture of selected varieties of the best provincial tobacco creates a perfect aroma.

Davidoff Cigarettes - Mild
Davidoff Mild Cigarettes have a pleasant taste and harmonious strong smell.
Not sold in Europe!

Davidoff Cigarettes - Lights
Specially selected from a mixture of American tobacco varieties with rich fragrance, which kuritsya easily and with pleasure.
Not sold in Europe!

Davidoff Cigarettes - Magnum
An unusual amount of cigarettes and possessing noble aroma of dark orange tobacco Virginia, collected on four continents, makes smoking cigarettes davidoff magnum classes, enriching our exceptional experience.

Davidoff Cigarettes - Classic
First mentolovye cigarettes with unsurpassed quality Davidoff. Soft (like wine), the pleasure of smoking and fresh mint taste of this distinguished American mixture.

Davidoff Cigarettes - the world's highest quality, delicate taste and prestige.

Davidoff Cigarettes - the world's highest quality, delicate taste and prestige.

Zino Davidoff, the creator of Davidoff Cigarettes, known worldwide as the philosopher is currently enjoying. A lot of things are his name, and all of them marked its stamp of individuality. In 1985, he developed the first exclusive Zino Davidoff Cigarettes, which made the revolution in the world of enjoying smoking.

Today, in addition to tobacco products and accessories under the brand name that goes parfyumeraya line koyak, coffee hours.

Davidoff Cigarettes wants will be young

Earlier in the year, the company Davidoff Cigarettes held a rebranding of its products. Moving brands can increase its share of the market, as well as raise the Davidoff Cigarettes brand popularity in other market segments.

In Russia, where the right to the brand were reserved for the tobacco corporation Imperial Tobacco, the new stack Davidoff Cigarettes already appear in mid-May 2005.

In mid-May, Davidoff Cigarettes will introduce a new packaging product line throughout the world. The new tutus disappear all unnecessary details, logo rises, so will visually tutu longer. As before, cigarettes will be made at the Imperial Tobacco factory in Volgograd. Restarting the brand positioning and affect only the appearance of products. Kuznetsova said that the old approach to the brand of cigarettes as a conservative audience favorites to be changed to the modern design. Age pomolodeet "audience" for 10 years (from 35-45 to 25-35 years), and the image of the lone smoker Davidoff Cigarettes and refined connoisseurs become a successful young and cosmopolitan. "So far remained niche brand Davidoff Cigarettes, the changes are aimed primarily at promoting the brand, expanding its audience.

Experts note that the new face of Davidoff Cigarettes could help revive the brand. Recently, an increasing number of smokers aged 35-45 years, or refuse to smoke or go on pipe tobacco and cigars, so it is prudent on the part of the company to change the positioning of cigarettes. Changing the target audience would not entail the loss of its status as an expensive brand mark. "If even 10 years ago, smoking premium cigarettes will be available only to people more mature age, but now it can afford and young people.

On the other hand departure from the traditional design of flowers in a tutu may have a negative impact on brand image: "On a shelf Davidoff Cigarettes stood out precisely its color solution, as a brand name visible only at close range. Obviously, the Davidoff Cigarettes wants to speak as a protest brand: young people will not be so easy to move on cigarettes that smoking older generation. These two factors can harm the brand: Brand risked losing its current audience, while not gaining a new one.

While the "old" Davidoff Cigarettes perceived as a standard in the tobacco industry, the only problem was that he was far from the consumer, being too elite brand. "Rebrending aimed at the reduction of the distance" - sure Korovkin. However, he doubted that the selected strategy will be successful. According Korovkina, much better for Imperial Tobacco would maintain the brand positioning. "It is important to simply wait for hours when would mark" played ".

Brand Davidoff Cigarettes changed owner

British tobacco company Imperial Tobacco Group announced the acquisition of the German multidisciplinary group Tchibo Holding for 540 million euros Davidoff Cigarettes brand. The second-largest producer in Europe tobacco products produced Davidoff Cigarettes in 2002 under the license agreement once the Imperial Tobacco gained from Tchibo Holding for $ 6, 4 billion German tobacco company Reemtsma.

This transaction relates only Davidoff Cigarettes brand. Rights to the production of other goods under this trademark (cigars, perfume and other) reserves the founder Oettinger Davidoff Cigarettes brand. According to Imperial Tobacco Group findirektora Bob Dyurbusa, acquisition of rights to the brand was needed to get better control over the trademark in the event of a withdrawal of a product or brand to new markets. The fourth-largest tobacco company in the world, provided the brand Davidoff Cigarettes, West, JPS, Peter Stuyvesant, R1, Drum, operates in the markets of over 130 countries.

According to the company's managing director Gareth Davis, Davidoff Cigarettes is a strategic premium brand company and an important factor in the growth of its business. According to the analysts' investment bank Lehman Brothers David and Richard Hayesa Strouda, such a move tobacco companies can be considered as preparation for a more "aggressive policy of expansion into new markets." Experts once again stressed the importance of well-known brands Davidoff Cigarettes, the image which will play no role in the latest conquest of new markets.

Davidoff Cigarettes considered to be one of the fastest growing brands company: under this brand cigarettes sold in 70 countries.

It is expected that the Davidoff Cigarettes sales should grow by 7, 7%, and make 14 billion cigarettes at the end of 2006. Last year was 13 billion cigarettes sold under this brand. Earlier this month, Davis stated intention company to expand its presence in the market of the United States. This is including that in Germany and Britain hardened taxes on tobacco products.

When you know what it is

The ability to enjoy a cigar - is the ability to live

On memories contemporaries, Zino Davidoff was a man with a wonderful sense of humour and developed the ability to find and create beautiful things. The artist, and people ponimavshy uvazhavshy them. He never lost purpose in life: his aim has always been to make life richer and richer at the expense of different things. He understood wing at the moment and enjoying created a philosophy of enjoying. Since the end of last century philosophy Zino Davidoff a widely recognized. People came from all over the world to talk with him and share his philosophy, to enjoy the best cigars. Zino Davidoff, was fond of saying: "Smoke in fewer, but better and longer - make this cult, even a philosophy!"

Zino Davidoff was born March 11, 1906 in Kiev, the Russian Empire. In 1911 because of the politically unstable situation his family emigrated. After a three-month family trip Davidoff decided to stay in Geneva and in the same year Zino father, Henry opened tobacco shop on the Boulevard philosophers. Among the first customers was Vladimir Ulyanov ...

Suffice sooner Henry Davidoff showed son how to mix tobacco for cigarettes and pipes, and when Zino finished school in 1924, he moved to South and Central America, where tobacco is actively engaged in the study of the case. He knew and loved tobacco in Argentina, Brazil and Cuba. He studied the art of cultivation, drying and fermentizatsii, has become a master of mixing varieties.

After returning to Switzerland in 1929 he opened a special cigar department in the store's father in Geneva. He built a special cigar basement - the first repository of this kind in Europe. His passionate dedication and hard work, combined with a deep and broad knowledge subjects helped him achieve fame and recognition that are taking place today. Worldwide.

"The ability to enjoy cigars - is a special culture, the ability to live (savoir-vivre)," - such as Zino Davidoff remarked. As currently "bon vivant" and the very successful businessman in 1946, he created the famous "Château Line", a line of cigars, named in honor of the famous wine "Grands Crûs" of Bordeaux.

In 1970, Zino Davidoff united with an old friend Shneyderom doctor Ernst, chairman (from 1960 ies) Oettinger Group Basel, a family business founded in 1875. Dr. Schneider shared business philosophy and the life of his friend, Zino and developed the concept of international marketing. Oettinger headquarters became a new business, expansion of the brand and began turning Davidoff Cigarettes.

In 1991, Zino Davidoff and Ernst Schneider submitted a new creature in the market: a new generation of Davidoff Cigarettes, which were experts in the Dominican Republic Dominican of the best varieties of tobacco.

Zino Davidoff died on January 14, 1994.


Mister Rolls-Royce

In the world of fashion, not so many names that are associated with high quality and exquisite style. The names that have become classics, a legend. in 2006 marked 100 - birthday person who gave peace Davidoff Cigarettes brand. The name of this person Zino Davidoff (1906-1993). And not everyone knows that, despite the fact that throughout the world "motherland" brand Davidof deemed Switzerland, its founder was born in Kiev.

In 1906, in the family of Henry Kiev tabachnika Davydova born boy, whose named Zinoviem. As it turned out, this was a landmark in the history not only of a single family, but in the world sigarnom case. The success of Davidoff Cigarettes is unprecedented: over twenty years, former Calzaghe was able to make a product virtually undiscovered symbol of respectability and luxury - cigar "rolls-Royce."

Five years after the birth heir Davidoff Cigarettesmoved from Kiev to Switzerland and opened a tobacco shop there. He was subdued, and the Russian have a special touch. Apparently, so loved by Russian emigrants to assemble there. By the way, and it often looked Lenin.

Zinovy, by that time become Zino, diligently studied tobacco from his father's art, and after graduating from high school in 1924, went to travel to Argentina, Brazil, Cuba increase knowledge about the cultivation and production of tobacco. Returning to Europe in five years, Zino decisively and competently took on the paternal improvement store. To begin with a cigar in the store office. Zino then made a special cellar for storing humidor with cigars and termokontrolem - Humidor. After all, cigars, like good wine, should be stored in an environment where humidity, temperature and light are constant.

To meet the tastes of the most demanding clients, Zino found in America excellent cigars made by hand from the best varieties of tobacco, and then asked for the support of developing its own line of cigars Vinnomu home to the famous Grands Crus of Bordeaux. The consent has been received, and said the crucial role played in the warehouses Zino, sopernichavshie technical snap-on with its own warehouses Vinnogo home. Thus in 1946 came the first line of cigars "Davidoff Cigarettes", named after a famous French wines: Chateau Latour, Chateau Margaux, Chateau Lafite, Chateau Haut-Brion, Davidoff Chateau Mounton-Rotschild, Davidoff Dom Perignon.
Following the issuance of this series was first proposed name Davidoff Cigarettes outside Switzerland. The French newspaper wrote about the unusual threesome taste and elegance new series. But until you see the best cigars in the world was still far off.

In 1970, Zino Davidoff combined capital with its ancient friend and a great lover of cigars Shneyderom Ernst, who had taken up close and developed a marketing philosophy of the company Davidoff Cigarettes of Geneva. Philosophy Davidoff very nezamyslovata: "- in the life of each should receive satisfaction from the best." It is this philosophy, or rather, the fact that it was close not only the founder of the tobacco companies, but also Kilianu Hennessy, a member of the famous family Hennessy cognac, has led to the idea to create brandy, which would blend with the best cigars. By that time, Zino Davidoff has been about 30 years in the elite sale of cigars in his shop in Geneva, which has become so popular that experts and connoisseurs specially came to this Swiss city to buy cigars and talk with the owner.

Most likely, one of the visits to Geneva Kiliana Hennesy, and the idea to create a cognac, ideally accompanied with cigars. The case has been very tough: Zino Davidoff had his picture of pleasure. He was confident that brandy must be saturated and rich aroma with strong tone of vanilla and oak, or be as bright as bright a good cigar. This meant that cognac spirits for the new brandies will have to be created anew, and to achieve a more overt expression of wood tones will be used exclusively new barrels. Nevertheless, the charm of personality Zino impact on the alliance of two famous people and their successful completion of this difficult work. It is difficult to say how long it took to make the new beverage has become a reality. But it happened, and at first light appeared Davidoff Selection Classic, then v Davidoff Selection Extra. These two works only cognac v Hennessy Cognac houses sold under another brand.

Despite their "youth", cigars managed to earn the love of the most influential and famous people around the world. Their smoke Arnold Schwarzenegger and Whoopi Goldberg, Rockefeller Jr. and Loren Haton, Jack Nicholson and Linda Evangelista. And these people want to smoke only the best.

Schematically stages of the brand extension can be noted as follows:
1985 - Zino Davidoff complements its production toilet water Zino Davidoff, and in 1988 v-known and most successful fragrance Davidoff Cool Water.
1988 - presented to the public brandy Davidoff. "Thin, noble, rich" v such epithets were used when referring to him.
1989 - Davidoff is a new product - frame, as the connection quality and aesthetics, comfort and functionality.
1991 - appears excellent collection of leather bags Davidoff.
1996 - The first fragrance for women Davidoff Cool Water Woman.
1998 - Collection handles Davidoff.
1999 - new flavors: "The Good Life Men" and "Good Life Woman"
2004 - a new fragrance "Echo"

Currently, 44 are addressed Davidoff Cigarettes shop: in Amsterdam, Andorra, Bangkok, Berlin, Brussels, Buenos Aires, Geneva, Hong Kong, Istanbul, Copenhagen, Las Vegas, London, Mexico City, Montreal, Moscow, New York, Osaka, Oslo, Panama City, Paris, Beijing, Sao Paulo, Seoul, Singapore, Stockholm, Tokyo, Zurich.

From this legendary brand synonymous success in career, love, elegance, sophistication and finesse.

Davidoff Cigarettes - Mister Perfection. Incredible success story

March 11, 1906 Podol, in the family of Henry Kiev tabachnika Davydova born boy, who called Zinoviem. As it turned out later, it became the turning point not only in the history of a single family, but in the world sigarnom case.

"To enjoy, it is necessary to love, to love, to be understood, to understand, it is necessary to know, to know, should first look into the details" - reads one of the principles mark "Davidoff Cigarettes" declared by its founder Zino Davidoff. This principle, he checked on personal experience when, in 18 years, left "to understand the details of" Tobacco Art in Argentina.

When born Zinovy, Henry decided that his son would become a famous musician. "Enough of our genus traders" - then decided ambitious father. Therefore, the smallest since childhood Zinovy Davydova hammered aesthetic taste, love of music and understanding of beauty. Smash the hapless child in the blood and broken fingers for Bow bow, trying to learn from its child plohonkoy violin at least a couple of sounds palatable.

In 1911 the family, wary of Jewish pogroms and revolution, moved from Kiev to Switzerland. At that time, the family name was changed to Davidoff Cigarettes. In Geneva, the father Zino opened for a couple of months, tobacco shops, and another son is a teacher of music. During the break between lessons Zino assisted his father behind the counter, but felt the increasing need to learn. Screwy dad, but not endorsed timid attempts Milestone son about studying in the university. "Life" will teach everything - that was the credo of the life of Henry Davidoff. Therefore, young Zinovy went to Argentina - it has been the only country to issue a visa risknuvshey immigrant from a non-existent state - Russian Empire.

Two months on the steamboat in the Atlantic have not gone to foreign wasted 3 - pokachivayas on the bottom, the cheapest, deck, he learned to dance brilliantly Charleston and care for the girls. He was born dancer - even in the 75 Charleston Mr. Davidoff served impeccably. What can not be said about foreign languages: to the end of life, he was never able to get rid of the sharp Slavic accent.

Argentina has been much prozaichnee than it seemed distant from Europe. Zino initially found a job waiter in a cafe, where it expelled as a young man smash crystal wine glasses hardly nothing more than time for laundry. Eventually Zino returned to what had fled - found a job at the tobacco factory. Davidoff Cigarettesceased to resist fate, and the case quickly went off. Within a few years, he went all the way from the boy in the dogsbody to major purchaser of tobacco factories. To fully explore the production of cigars, Zino several years traveled to North and Central America - home of tobacco, as well as a considerable amount of time spent in Cuba, thoroughly exploring the technology "Puro". It was there that his great love was born to gavanskim cigars. Zino became think own shop in Europe.

One morning in 1929 on the eve of the tobacco shops in the centre of Henry Davidoff of Geneva has brown young man, dressed in unusual for a European eye white satin suit and the Cuban summer sandals. The buyer tried smoke and valyazhno owner said that the "Russian samokrutki" went out of fashion long ago - self-respecting people smoking Cuban cigars. After several seconds angry prepiratelstv Henry learned nahale stayed in his son. During the years of travel in South America and featured it changed so that the father did not even learn it.

According to Russian accept, "bludnomu son" predicted wealth. Davidoff senior was happy that Zino inherited susceptibility to the tobacco business, but take it in no hurry to share: "I will not give you cause has been established. Everything you need to start from scratch. Then Henry could not even suggest that after 10 years, razorivshis, gladly accepts the invitation son come to him in a simple place to shop seller.

At Zino money lender bought a small shop on the street and Ruderiv already two years later bought it, paying double the original cost. Anxious relevant to its case appeared in all: in his shop Davidoff Cigarettes built Europe's first indoor basement that fulfills all the requirements of storage Havana cigars. Ambitious young man decided to bring his work to perfection: shop worked 365 days a year from 8 am to 7 pm, regular customers were served around the clock, and the landowner unmistakably remember each customer preferences, even if he went to the store only once a few years ago. A case in which the owner off with a bed of four nights of customer phone calls, which prispichilo buy a cherry tree in front of the tube radius of duty.

At the same time, Zino could stand without any ceremonies from a store stamp, requesting advice grade tobacco. "If you are not smoking, and nothing to start," - said Mr. Davidoff in such cases. The very same Zino believed smoking vykurival innocent and not less than five or six cigars a day. "Smoke in fewer, but better and longer - make this cult, even a philosophy!"

In 40 - Geneva's shop turnover increased from the pre-war time, five times - "there would be no happiness, yes misfortune helped." After France was occupied by German troops, a national organization of the tobacco business Zino Davidoff asked to take on the French possession of tobacco - a modest little shop owner recommended that the Cuban tobacco tycoons in factories where he procured raw materials. In a few months Zino shop was the only place in Europe where you can search for the highest quality products.

But pochivanie complacent contradict the principles of Davidoff Cigarettes. Once, after the war, dining in a restaurant, Zino looked at the map and wines noted with displeasure that even with the best of their stable earnings French wines he could not afford. Negative emotions were more than positive consequences: the next day Davidoff Cigarettessent to warehouse famous French wines Grand Crus de Bordeaux a box of cigars and "modest" request to use the title of the most expensive French wines, as the names of cigars. Manufacturers wines were so osharasheny such a proposal, which gave permission, not taking nothing for the use of the trademark.

Soon, in 1946 - m, appeared under the names of cigars, which for wealthy connoisseurs of beauty did not need clarification - Chateau Latour, Chateau Margaux, Chateau Mouton-Rotschild, and others. Progress was so financially successful that the same order wine in restaurants for Mr. Davidoff Cigarettes was not a problem. Around the same time, in 1948, there were Davidoff Cigarettes cigarettes, a mixture of tobacco for which thought through the master himself, and referred to them because of their name, showing the buyers that the name was responsible for quality. Each unit packet of cigarettes these famous original autograph Zino.

In 50 - e Ruderiv shop on the street has become one of the attractions of Geneva: here can be found in any existing tobacco product market - of course, the highest quality. You could buy and hyumidor - with a box of cigars humidor, invented and patented the very Zino.

Trading firm "Davidoff Cigarettes" has been known mainly among true connoisseurs, but not to the general public. Davidoff Cigarettes worked on the principle: "If you want to get something done, it was good - make it myself." But in 1970, he sold the shop Ernst Schneider, ancient friend and the chargé d'affaires Davidoff Cigarettes, who married, as a dowry he had received Oettinger family business - one of the most important Swiss tobacco companies - and great condition. "If we join tvoju impeccable reputation and your name with my Capital, one obtains a good result. A more precise - excellent brand" - the word for friend Zino sounded convincing. As a result of the transaction Dr. Schneider received a controlling stake, but remained co-owner of the company Zino. He regretted that he was unable to maintain the character of a family business, but it was another reason: his only daughter Sofia suffered severe allergic to tobacco.

By increasing business, Schneider and Davidoff Cigarettes still continue to rely on manual production - to sell "expensive" dreams and illusions, to invest part of the soul of the product. What Davidoff Cigarettes evaluate its creative soul deeply, only confirms an old truth: every product is exactly as long as it paid. Calculation has been loyal to old friends - thanks Shnayderu Zino become a successful trader in the world tobacco magnate. Soon, in addition to the core products - cigars - there were cigarettes, pipe tobacco, cigars and accessories for the tube. Mark Davidoff has become a symbol of elegance, luxury and impeccable taste.

However, becoming a millionaire, Zino did not want to change old habits: his family continued to live in a fairly modest five-apartment, and his wife Martha was still very prepared his favorite Ukrainian borsch and vareniki.

The owner of a small tobacco shops Henry Davydov was clearly stunned if it learned that the company, which is the name of his son, now owned by 26 companies and 39 brand shops all over the world (in addition to 1400 hotels and restaurants that have received a formal right to sell products company). In addition to the famous tobacco products since 1985, also produces vodka and brandies Davidoff Cigarettes, eyeglasses, watches, leather accessories, shirts and spirits - and Davidoff Cigarettes Cool Water Davidoff Cigarettes Relax. The turnover of the company for 1996 was 700 million Swiss francs.

When the maestro once asked how he tabakovedu, and still managed to become a winemaker, Zino replied: "And as I became parfyumerom, watchmaker, galantereyschikom? Like all committed." This principle is also reflected in the selection of cultural projects, which supports Davidoff Cigarettes. In 1988, six years before the death of Zino, was established prize for young performers of classical music.

The logical extension was the "Friendship Tour Davidoff Cigarettes" internationalised orchestra "Philharmonic Nations administered by Justus Frantz, which now play six Ukrainian musicians. Seller "good life" Zino Davidoff was convinced that "enjoy - it is the taste, talent and the pursuit of impeccable quality."